"Keep on dreaming of a better world." - a world where your milkman is a woman who wears revealing clothing and comes to your home every day.
The text for the above ad reads:
"What would you do? How would you manage? Caring for a child or elderly parent, cleaning the house, driving the kids to soccer practice, cooking meals.
"A recent study concluded that the value of the things she does can be as much as $43,461 per year, not including overtime."
This ad implies, not only that women are only good for caring for children and aging parents, cleaning house and running errands, but it also implies that men do not do these things. It should be offensive to every father who chooses to be a stay at home parent. While it does add value to these tasks, it shows that even in 2005 (when the ad ran) people considered women to be the homemakers. Marriage and family care should be a partnership, not a gender focused issue.
I fully agree with you on the caring for the children part. Sort of like, if mom wasn't around, would dad have to remarry to have someone care for his children? In my parents' divorce proceedings, my dad gave my mom our health care plan, and my mom's lawyer said "well, what about your daughter? who's going to take care of her health?" and he spat back, "mind your own bleeping business, I've cared for her for 21 years, and she'll be taken care of." This lawyer assumed that without my mom's guiding hand, my dad couldn't look after me. Pah!
ReplyDelete